With our background as pharmacists, the customer's well-being has of course always been most important. That the right medical need is matched with the right product and the right advice. To constantly work to improve both treatment and treatment. But we have also experienced that it can be difficult for the customer to understand the difference between all pharmacy products and that they may not relieve as well as desired. It made us put the white coat aside, at least for a while, to try to find better and more effective medical options.